The Things We Do For Ratings.

Via Idolator, I get another reason to despise sweeps periods: apparently even Los Angeles TV affiliates are trying to scare people about emo, about three years too late.



I guarantee this is how the idea meeting went for this: "My kid's acting really out of sorts lately. He's listening to some awful music, and spending all his time on the computer listening to bands I don't understand. Hey, let's make a three minute long story out of it."

I'm all about trying to get people to stop listening to My Chemical Romance, but this really isn't the way to go about it.